Content marketing is about information.
In other words, it’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives.
This may be in the form of a change in personal behavior or, as most marketers hope, it could be in the form of a purchase decision.
It’s not about forcing a sales pitch at people, but helping them move towards the best course of action (that just may be buying from you).
Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
There are many tasks you can do to improve SEO, but as John explains, nothing comes close to the impact of content marketing on your website’s SEO power.
And it makes perfect sense. Content, simply put, is just information.
Google aims to match the highest quality, most relevant information with the search queries of their users — but if you’re not creating content sharing this information, you have no chance of ranking and getting found for it.
If all of the other benefits of content marketing don’t convince you of why your business should use it, you might consider the fact that content marketing is essential to building a brand in 2017 and beyond.
We’re past the point where doing content marketing gives your business a big advantage over the competition and transistioning to a phase where not doing content marketing puts your business at a tremendous disadvantage.
All markets and demographics are consuming information online and quite simply, content marketing is marketing by today’s standards.